The BET Foundation is a non-profit organization created to raise public awareness to the numerous health-related challenges within African-American communities. Established in 2003, the Foundation takes a pioneering step in addressing one of the leading behavioral-attributed health concerns among African-American women and families, obesity-related health concerns. Through specifically-tailored initiatives and targeted campaigns, the BET Foundation aims to insure that African Americans live longer and healthier lives. The BET Foundation includes public service announcements (PSAs); targeted programming segments; seminars and health forums; health brochure materials; a dedicated toll-free hotline and website; and a nationwide Healthy BET Fitness Challenge contest to provide the tools and knowledge necessary for communities to develop long lasting healthy lifestyle habits.
