In addition to all of our various platforms and brand extensions, we work hard to extend the BET experience in the community. Each weekend, we offer consumer programs that engage the African American community. Our “Touch BET” umbrella serves as an overarching theme for BET Networks. We reach out and “touch” the consumer in their communities with relevant and engaging programs that really matter.
From our SUMMER CAMP FOR GIRLS and the BLACK COLLEGE TOUR to RAP IT UP and SPEAK NOW, our consumer engagement initiatives make a difference in the lives of our audience.
We reach over 2.2 million people with our on the ground in-market activities and generate over 66 million on-air impressions with our weekly Touch BET vignettes. Whether it’s our Women’s Health Events or our BET J Festivals in the Caribbean, BET Networks reaches out, gives back and touches the African American community.
