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BET Networks, a division of Viacom Inc. (NYSE: VIA and VIA.B), is the leading provider of media and entertainment for African Americans and consumers of Black culture globally. BET and CENTRIC reach more than 89 million and 31 million households respectively and can be seen in the United States, Canada and the Caribbean. BET can also be seen in the United Kingdom and sub-Saharan Africa. CENTRIC is a new music and entertainment brand from BET Networks, offering programming that reflects the music, icons, cultures and lifestyles of today’s trend setting, sophisticated African American and multicultural adults. BET.com is a leading online destination for the target audiences. BET Mobile delivers music, gaming, and video content to the target audiences on wireless devices across virtually all service providers. BET Home Entertainment is a collection of BET-branded offerings for the home environment including DVDs and video-on-demand. BET International delivers BET content to the consumers of Black culture around the world.
BET Networks inspires its audiences to make a difference in their lives and communities with a broad and impactful pro-social agenda. BET Networks’ pro-social initiatives help raise awareness about AIDS and obesity and shed light on the legendary contributions African Americans have made to this world. Programs include Touch BET, Rap-It-Up, BE HEARD, the BET Foundation and A Healthy BET.
CORPORATE MISSION: BET Networks is the pre-eminent entertainment brand serving African Americans and consumers of Black culture globally
LAUNCH DATE: January 25, 1980
HEADQUARTERS: One BET Plaza • 1235 W Street NE • Washington, DC • 20018 • (202) 608-2000
EMPLOYEES: Approximately 465 employees in Washington, D.C., New York, Los Angeles, Chicago and Detroit
SENIOR EXECUTIVE STAFF:
Debra L. Lee Chairman & Chief Executive Office
Scott Mills President & Chief Operating Officer
Michael Armstrong SVP & GM, BET International
Paxton Baker EVP & GM, BET J & Digital Networks
Matthew Barnhill SVP, Market Research
Alvin Bowles SVP, Integrated Marketing
Louis Carr President, Broadcast Media Sales
Raymond Goulbourne EVP, Broadcast Media Sales
Stephen Hill President, Music Programming & Specials
Loretha Jones President, Original Programming
Jeanine Liburd EVP, Communications and Public Affairs
Martez Moore SVP, Business Development
Michael Pickrum Chief Financial Officer
Tom Reynolds VP, Business Development & Strategy
Janet Rollé EVP and Chief Marketing Officer
Darrell Walker General Counsel
Denmark West President, Digital Media Group
Barbara Zaneri EVP, Programming, Strategy & Acquisitions
